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ESTIMATED VIEWS

A prediction of the number of views coverage will get over it's lifetime. Calculated from monthly publication traffic, social engagements, media type and placement. (Calculated by CoverageBook)

ENGAGEMENTS

Combined number of times people have shared or engaged with the coverage. This could be via social media, shares, likes, comments, etc. (Data sourced from social platforms)

DOMAIN AUTHORITY

A score from 0-100 where higher ranking sites are generally more influential and rank higher in search engines. Content on these sites can benefit your own websites visibility (Sourced from Moz)

LINKS FROM COVERAGE

The number of times coverage features a link to your website. This not only increases referals to your content but also boosts your sites visibility in search engines. (Sourced from articles)