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Summary
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Pieces of Coverage
Total number of online, offline and social clips in this report
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Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
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Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
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Engagements
Combined total of likes, comments and shares on social media platforms
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Avg. Domain Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz