Sydney's Bathwater Bliss PR Recap
Campaign Coverage
Summary
5.2K+
Placements
Total number of stories secured across digital, print, TV and radio
74B+
Impressions
Combined total of publication-wide audience figures for all outlets featuring coverage
$263M+
PR
Value
Ad Value combined with the value of placing non-paid editorial coverage with a reputable third party
$80M+
Ad
Value
Combined cost of placing coverage in all local and national outlets through paid advertising
2.9K+
Digital
Placements
Number of placements across digital outlets
2.3K+
Broadcast/Radio
Placements
Number of placements across TV & radio outlets
77.2M+
Viewership
Estimated number of viewers reached across local, national and cable networks
15
Ad Trade
Placements
Number of media placements across ad trade outlets
5
Industry Trade
Placements
Number of media placements across industry trade outlets
84
Avg. Domain
Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
1
Talent
Interviews
Number of interviews secured for Sydney Sweeney
5
Brand
Interviews
Number of interviews secured for Dr. Squatch spokesperson
6
Press
Trials
Number of Sydney's Bathwater Bliss samples sent for coverage consideration
350+
Press
Engagements
Number of press we pitched