Riot Labs | March PR Activity Report 2025

Summary

87.2M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

665

Pieces of Coverage

Total number of coverage across online, print and broadcast

313K

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

665

Brand Mentions

Total number of brand mentions across coverage

17.3M

Total Broadcast Reach

Total reach across broadcast coverage

648

Total Broadcast Stations

Total number of broadcast stations that covered

13

Total Broadcast Hours

Total hours of coverage across broadcast

4

Backlinks

Total number of backlinks in online coverage

34

Engagements

Combined total of likes, comments and shares on social media platforms

53

Avg. Domain Authority

A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

Coverage Overview

Heat Map

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Riot X Trade

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No Smoking Day

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Tobacco and Vapes Bill

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Chief Misinformation Officer

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